PER FUMUS

a journey of the senses by FLACONNEUR

Shalimar Eau de Parfum Redesign

With a house as old as Guerlain, there’s always a reason for celebration and this is no exception. Last year, Shalimar celebrated it’s 85th birthday and in honor of this, a new bottle design was introduced. The previous bottle design from the 2000’s was a departure from any of the previous designs and was not very well received by the public. Many felt the bottle was devoid of detail and a bit too plain for the likes of Shalimar. Guerlain commissioned designer Jade Jagger to redesign this world renowned perfume bottle.

Jade Jagger, an English jewelry designer, was born in Paris, France and is the only child of Bianca Macias and famed rock musician Mick Jagger. She spent most of her life living in Manhattan with her mother and when need be, her mother used babysitting services from a close friend, a pop artist named Andy Warhol. While living in Manhattan, Jagger attended the Spence School and at the age of 14, was enrolled at St. Mary’s, Caine, England.

In 1996, Jagger developed Jade, Inc. with Tamsin De Roemer designing jewelry. In 2001, she worked as the creative Director for Garrard, an English high-end jeweler. She worked for Garrard until 2006 and currently promotes a lifestyle concept entitled “Jezebel” (her middle name) which fuses music, clothing and lifestyles through original recordings, remixes, unplugged sessions and fashion. Jagger’s career had a bit of a revival courtesy of Belvedere Vodka in 2008. Best known for her work as Creative Director at Garrard, Jagger created the “Jagger Dagger,” a sword with an 18 carat white gold hilt studded with 12 carats of brilliant-cut diamonds, 42 pale sapphires and inlaid with a central blue lapis lazuli square.

Previous design being replaced

The new commissioned Shalimar design will only appear on the Eau de Parfum atomizer. Jade Jagger used Raymond Guerlain’s Art Deco idea of an urn for her design inspiration. He, along with Baccarat, created a bottle design that remains the most successful of all the Guerlain perfumes. Shalimar was a perfume conceived during the art deco time period, so it seemed fitting. Since its debut in 1986, the EdP has gone through three different bottle designs but never one with a footed base. Jagger has done an excellent job with scale, making the footed base delicate and the urn portion of the bottle’s design much more striking. The blue stopper has a more simplified dimensional design quite fitting as the crown to this beautiful design.

The new design is available in 30, 50 and 90 ml Eau de Parfum bottle sizes. It might be worth mentioning that the original Parfum bottle has not been changed or discontinued.

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This entry was posted on November 24, 2011 by in New Releases and tagged , , .

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