PER FUMUS

a journey of the senses by FLACONNEUR

NEW LONDON RAIN COLLECTION by Jo Malone

London Rain_Jo Malone

It’s finally time to move away from our favorite warm and cozy fall and winter fragrances, and embrace the scent of flowers, and the one element that gives all plants life, rain. At last, spring is here, and what embodies the thought of spring more than the threat of rain, even a nice persistent London rain. The London Rain Collection from Jo Malone is probably one of the most interesting collection releases from this house in quite some time. Perfumer Christine Nagel has put together four captivating fragrances paying homage to swampy London pavements and the more glamorous dewy London gardens. All four fragrance stays true to Jo Malone’s concept of floral, citrus, woods and spice. There is something new and exciting about these recent offerings. The collections focus on the London Rain concept with wet and delicate florals, damp and resinous woods and drenched in conceptualism.

I had the chance to sample the Jo Malone London Rain Collection first hand while visiting my local Nordstrom. Interestingly enough, the Jo Malone representative informed me that there was one fragrance in particular that she was completely sold out of at the time, Rain & Angelica. Of course, that fact alone piqued my olfactory interest. Upon closer examination, I completely understood the popularity of Rain & Angelica. The dry down on this fragrance was eerily like the smell after a morning spring rain with floral angelica hints trimmed in green nuances. While Rain & Angelica seemed to be the favorite of some of this particular Nordstrom’s customer, it wasn’t mine. Between the four new fragrance offerings, I would have to say that Black Cedar Wood & Juniper was my favorite. First off, I’m a sucker for cumin, and when blended with moss and cedarwood, it’s irresistible. I have to give second place to Wisteria & Violet, which was very fresh, not ridiculously flowery and very hydrating. Thirdly, Rain & Angelica. While I am definitely a fan of Angelica root, I feel that the attempt at giving this fragrance a fresh green edge just fell short. Lime can be very fleeting and the vetiver is not strong enough to hold your attention. Last place is taken by White Jasmine & Mint. The jasmine is delicate and fresh but mint can sometime overpower, and does so here. I’m sure that the jasmine lovers will definitely consider White Jasmine & Mint purchase worthy.

Let’s take a quick look at the new London Rain Collection:


Jo Malone_Wisteria & Violet

WISTERIA & VIOLET
Notes: Wisteria, Violet, Waterlily
Price: $120 for 100ml bottle

“A soft morning shower, soaking purple wisteria cascading over London stone walls. Infused with the wet-petal scent of violets and water lily. Rain-washed and intoxicating.”

Jo Malone_Rain & Angelica


RAIN & ANGELICA
Notes: Angelica, Lime, Vetiver
Price: $120 for 100ml bottle

“Glassy beads of dew, awakening a London park at dawn. A revitalizing scent, enlivened with herbaceous angelica and juicy lime on an earthy base of vetiver. Aqueous and clear.”

Jo Malone_White Jasmine & Mint


WHITE JASMINE & MINT
Notes: Jasmine, Orange Blossom, Rose, Wild Mint
Price: $120 for 100ml bottle

“An afternoon cloudburst, drenching gardens exuberant with jasmine, orange flower and rose. Eccentric with its dash of scrambling wild mint. Enchanting and refreshing.”

Jo Malone_Black Cedarwood & Juniper


BLACK CEDAR WOOD & JUNIPER
Notes: Chili leaf, Cumin, Moss, Cedarwood
Price: $120 for 100ml bottle

“Midnight rain. Seductive with the carnal touch of cumin and chilli leaves. Dark with cedarwood. Humid with moss. Modern and urban.”


 

The London Rain Collection and all of your other favorite Jo Malone fragrances, bath and body and the home collection is available online at jomalone.com or at a Jo Malone retailer nearest you. Think spring.

Advertisements

2 comments on “NEW LONDON RAIN COLLECTION by Jo Malone

  1. Cryptic
    March 23, 2014

    “First off, I’m a sucker for cumin…” I’d no idea, Flac. That’s a rather exclusive little club, in case you weren’t aware.

    Thanks for taking the time to write these up. This house is one of my go-to sources of quality scents for work. I’ll be checking it out, for sure. Thanks again!

    • Flaconneur
      March 23, 2014

      You know how much I enjoy those “exclusive little clubs,” Cryptic. I’m sure you will find something to your liking in the new collection.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on March 22, 2014 by in New Releases and tagged , , , , .

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 53 other followers

Follow PER FUMUS on WordPress.com

Recent Posts

March 2014
M T W T F S S
« Jan   Oct »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Blog Stats

  • 28,022 hits

Creative Commons License
PER FUMUS is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

©2011-2017 PER FUMUS
All rights reserved.

%d bloggers like this: