PER FUMUS

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Puig’s Purchase

Marc Puig_CEO

Marc Puig, CEO of The Puig Company – Photo courtesy of Wikipedia.com

Another interesting acquisition took effect with the announcement that the Spanish fragrance house, Puig has purchased Penhaligon’s London and L’Artisan Parfumeur from Fox Paine & Company, LLC. The deal took effect on January 23, 2015. Puig Group owns a host of other familiar brands: Carolina Herrera, Nina Ricci, Paco Rabanne and Jean Paul Gaultier, and from licences such as Prada, Valentino and Comme des Garçons. The Puig company was founded in 1914 by Antonio Puig and is headquartered in Barcelona, Spain. Third-generation family member, Marc Puig, is the company’s current CEO.

Penhaligon’s London got its start in 1870 by a witty, Cornish barber by the name of William Henry Penhaligon. Penhaligon moved to London and became the Court Barber and Perfumer to none other than Queen Victoria. Another feather in Penhaligon’s cap worth mentioning came in 1902, with the bespoke fragrance for the Duke of Malborough at Blenheim Palace, appropriately titled Blenheim Bouquet. Penhaligon’s products are still made in England using the finest rare ingredients. The current collection contains a portfolio of 34 fragrances covering a variety of personal tastes. Penhaligon’s London has quite the reputation, holding two Royal Warrants. This status is an honorable symbol of excellence and quality.

L’Artisan Parfumeur was founded in Paris in 1976 by perfumer-chemist Jean Laporte. This house was one of the first in a growing movement of exclusive niche fragrance houses inspired by nature and artisanally based. L’Artisan uses the highest quality raw materials to create a collection of soliflores (single flower) style perfumes. There are also unexpected combinations that evoke moods or places. L’Artisan’s creations are classic, slightly avant-garde and definitely innovative. Laporte later left L’Artisan to form the rival Maître Parfumeur et Gantier. L’Artisan has worked with such recognizable noses as Michel Almairac, Evelyne Boulanger, Bertrand Duchaufour, Jean-Claude Ellena, Dora Baghriche-Arnaud, Elisabeth Maier, Karine Vinchon, Olivia Giacobetti and Anne Flipo.

When purchase like this happens, perfume lovers everywhere start the rumor mill with prediction of the future for such companies. The suspected fear is that the quality of the brands they have known and loved will be sacrificed to make the newly acquired brands profitable. While there have been many examples of this behavior previously, only time will tell what will happen to Penhaligon’s and L’Artisan’s products under the guiding hand of the Puig Group.

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This entry was posted on January 26, 2015 by in News and tagged , , .

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