PER FUMUS

a journey of the senses by FLACONNEUR

WHITE by Puredistance

Puredistance-06-WHITE-Perfume-04B-LRWHITE – 2015 – 
Classification: Floral Woody Musk
Notes: Rose de Mai from France, Tonka bean absolute from Venezuela, Orris absolute from Italy, Sandalwood from Mysore, Bergamot from Italy, Musk, Vetiver from Haiti and Patchouli from Indonesia
Perfumer: Antoine Lie
Price: $170 for 17.5ml, $295 for 60ml, and $540 for 100ml bottles


Puredistance has joined forces once again with perfumer Antoine Lie to create a perfume with immense positivity and happiness. Their latest release is called White. The name of this new perfume was no surprise, and an interesting counterpoint to their 2013 release, Black. White, the perfume, is based on the concept of “a white and golden dream; an intimate escape from harsh reality.” Conceptually, the color white does lend itself to thoughts of lightheartedness or blissfulness. The color can also provoke thoughts of sand, surf or perhaps even snow. The “harsh reality” here is that opposites exist even in the perception of the color white itself. A beautiful sandy beach can have its occasional hurricane and winter can summon up a wild blizzard, neither of which are pleasant. The question remains, is White the golden dream it claims to be or an awful ethereal nightmare? Let’s spritz it and find out.

The opening of White hands us a bright and zestful bergamot, staying true to Puredistance’s promise of an uplifting scent experience. Straight away, the bergamot is smothered by an opaque floral guise, the components of which I found somewhat grueling to discern. This guise is a careful amalgamation, steering us straight towards visions of a garden filled with beautiful white flowers, bathed in golden sunshine. What a cunning maneuver. At center stage in this garden is a pale, soft, mildly sweet rose engulfed in a shower of orris. That doesn’t sound very inspiring, does it? The truth is, just like flowers need water to survive, the orris shower, if you will, performs a life-giving role in this fragrance. It contributes more complex scents like iris, violet and something vaguely abstract and cosmetic, tricking us into this garden’s white flower concept. From this point forward, White has moved into the feminine realm but certainly not overly so. The floral aromas are rendered gender neutral by the addition of a soapy musk. This clean, clear scent provides a nice breather from the floral intensities experienced thus far.  A warm, nutty vanilla supplies support throughout the heart of the fragrance, with the addition of almond overtones and a pleasant sweetness. The base displays an interesting blend of woody notes, with the use of sandalwood and an underplayed, earthy patchouli. The combination provides a rather necessary stem and leaf accord, and finally a generous splash of vetiver reinforces the existing woody and green elements.

While White steps into the feminine realm, it quickly devolves into something of a unisex fragrance. The marketing strategy that Puredistance has chosen as a feminine fragrance may have been premature. The floral accords in White certainly exist in many other fragrances successfully marketed to men and women alike.

There is one aspect of White that I admire. You never tire of the perceived white florals. They are constantly rejuvenated along the way with woody, nutty elements making the journey pleasurable. Never at any point did White become unbearable. The scent is a consistent harmony of gracious florals intermixed with musk and vetiver making the dry-down of White amazing.

As expected, Puredistance is committed to excellence, and uses the best ingredients in the world, with no less than 38% perfume oil. It is nice to see that the company is dedicated to providing a quality product. Longevity of their perfumes is wonderful and very little is required to carry the scent with you all day long, and sometimes to the following morning. There is no question that Puredistance’s product is well worth the initial investment, since the performance of their perfumes is completely satisfying.

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This entry was posted on March 15, 2015 by in Reviews and tagged , , .

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