a journey of the senses by FLACONNEUR
Dior’s latest introduction, Sauvage, has a companion video directed by Jean-Baptiste Mondino. Mondino has directed video for some epic musical names, such as Madonna and Lenny Kravitz. This commercial features actor Johnny Depp, drenched in black eyeliner and the classic Depp garb. Like many perfume commercials, this one is riddled with allegory and a little fantasy. Unfortunately, the bizarre content can leave the viewer a bit perplexed.
The story line seems to take place in Los Angeles, where Depp is seen strumming away on his guitar in some dark, dank nightclub. Apparently depressed by this, Depp heads away from the city lights in a 1970’s classic car where he admits, “I got to get out of here.”
Strangely enough, after a few seconds, Depp finds himself driving through an oil field, where he says “Which way?”
“I don’t know,” he admits a bit further down the road. He slows down, encounters a buffalo walking towards him, he gazes at the animal as it passes and then he abruptly speeds off. A few seconds later, Depp spins out, gets out of his car, opens the trunk, pulling out a shovel and says, “What am I looking for?”
The camera slowly pulls away, showing Depp’s silhouette blending with the sparse brush, and but a speck in the desert landscape. The camera pans to Depp’s car, which has the roof occupied by a wolf. Apparently annoyed by this, Depp digs in the desert sand, takes off his jewelry and buries it, dressing the interment with a pile of rocks saying “Something I can’t see.” Staring at the ground, reflecting, Depp says “I can feel it.”
The camera pans away to a quickly moving but darkening sky where Depp proclaims, “It’s magic.”
What exactly is this storyline about? Who knows, and does it even matter? Probably not. The commercial for Sauvage seems to be more of a personal journey taken solely by Depp himself and not much material that the viewer can relate to. Hopefully the perfume itself doesn’t have the same effect.